
The Creative Planner for Churches
Creative Planner
Learn how to get the most out of your creative planner.
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Planner Basics
Keys to a Simple Process.
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The first step to a successful creative process is to define your brand. You need to determine who you want to reach, how to speak to them, and what your brand should look and feel like so that it resonates with your target audience. Here are a few key things you need:
Target Audience Profile
Brand Guidelines
Logo, Tone of Voice, Colors, Fonts, Design Styles, Etc.
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Once you define your brand, you have to build a plan. Without a plan, you cannot effectively create and communicate. Here is what you ned to think about:
Communications Plan
Events Calendar
Social Media Schedule
Creative Asset Checklist
Templates for repeat use
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With a brand and a plan, you are ready to execute. The key, however, is to execute CONSISTENTLY. In order to stay consistent you need:
Creative Team Structure
Organization (Planner)
Support/Coaching