For Mother's Refuge, a Kansas City nonprofit supporting homeless, pregnant and parenting young women, I created two strategic fundraising videos for their annual gala. The first featured a personal impact story of a mother transformed by their services, while the second showcased their building expansion project. This strategic two-video approach moved donors from emotional connection to concrete action, generating over $500,000 during the gala event and contributing to total project fundraising of just over $6,000,000. The campaign achieved a 1,200%+ ROI, demonstrating how compelling nonprofit storytelling drives measurable fundraising impact.