It all begins with an idea. We were tasked with a unique project in developing the Rippleffect brand—a ministry network for young adults who feel a vocational call into ministry. After several coaching conversations, we began to realize the importance of presenting this in a clean, simple way, with bold flashes of color and text. Photography elements needed to give an authentic, blurred look to resonate with the target demographic of 18-25 year olds. Once we built the initial brand mockup, we knew we were onto something and began to push forward this timeless look toward deployment through website, socials and vision documents.